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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: Industrial equipment manufacturers (IEMs) have been hit especially hard by today’s economy. But the industry has come back better than ever before by adopting new efficient manufacturing methods and new software and business processes that let them compete head-on, satisfying customer demands while reducing costs and raising margins. Learn about the methods industrial equipment manufacturers are using to stay competitive.
Abstract: To maintain a leadership position in the high-tech complex equipment industry, electronic equipment manufacturers need reliable solutions to improve order accuracy, optimize fulfillment, and increase revenue for value-added services. Does your solution quickly commercialize new technology, integrate software with systems, and differentiate those systems with value-added services? Find out about what you might be missing.
Abstract: In asset-intensive industries, the need for an overall equipment efficiency (OEE) system is driven by the need to capture real-time information. When equipment operation data is automatically collected and refined by the operator, the quality and quantity of data, and the ability to access and analyze it in a specific manner can greatly help to reduce costs and maximize productivity.
Abstract: National Equipment Services (NES), a leader in the equipment rental industry, experienced the concomitant growing pains associated with 47 acquisitions spanning an 18 month period beginning in 1998. In this case study, learn how NES saved $250,000 annually in payroll and administration costs.
Abstract: Learn how Manitowoc Beverage Equipment, a leading designer and manufacturer of ice and beverage systems equipment, streamlined its new product introduction and engineering change order processing.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: Industrial equipment manufacturers (IEMs) face fundamental changes to the way they do business. Combined with ailing economies and cash-strapped customers, the ability of IEMs to effectively manage their operations—and those of their supply chain partners—can determine success or failure. Get insight into the changing IEM customer market and the skills and tools you need to fully address these changes and challenges.
Abstract: Best practices in technology can help manufacturers of complex products and equipment get their offerings to market more quickly and profitably by enabling them to become more cost effective and efficient. But there are still challenges to be overcome, due to product life cycle complexity. Discover the best practices that can help you make the product and make it right, on time, and within budget—while making a profit.
Abstract: American Crane & Equipment Corporation (ACECO) designs and manufactures electric overhead traveling cranes. Managing and tracking custom projects for accurate job costing is key—but ACECO’s legacy system involved labor-intensive, manual manipulation of data. ACECO saw that real-time job cost data was vital to operational performance. It found a solution with integrated functionality for all process operations. Learn more.
Abstract: Industrial equipment manufacturers and maintenance, repair, and operations (MRO) distributors can’t afford to miss bidding deadlines, delivery dates, product specifications, or service level agreements. They also can’t afford the penalties of non-compliance with regulations. Learn how some businesses are leveraging integrated enterprise infrastructures to maximize profits while minimizing exposure to risks.
Abstract: Industrial equipment manufacturers have historically embraced shop floor improvements as a way of increasing efficiency and maintaining profitability. But in today’s radically altered industrial environment, there is a clear imperative to look beyond the shop floor. To hold down costs and compete against other low-cost companies, manufacturers must find areas of improvement in all aspects of business.
Abstract: Industrial equipment manufacturers have historically embraced shop floor improvements as a way of increasing efficiency and maintaining profitability. But in today’s radically altered industrial environment, there is a clear imperative to look beyond the shop floor. To hold down costs and compete against other low-cost companies, manufacturers must find areas of improvement in all aspects of business.
Abstract: Formed by a merger, Saint-Gobain Semiconductor Equipment decided to replace its dual systems with a single application that could handle many users, but be supported by just five people. Sage ERP X3 was chosen for its enterprise-wide capabilities, ability to interface with SAP general ledger software, and ability to accommodate a large concurrent user population on a single client/server system.