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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.
Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
Abstract: Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements in the distribution area. The company still faces challenges presented by limited financial resources to adequately fund multiple key strategic initiatives including brand marketing, undeveloped global channel and brand recognition, and formidable competition within the market of Adonix’ future expansion focus (particularly the North American market).
Abstract: In addition to putting the problems of blending two former independent organizations together behind, the company is still entangled in figuring out how best to bring different technologies and industrial experiences to bear. Further, the new company is left with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products).
Abstract: GNX ProductVine is an enterprise software suite that enables retailers with private brand food programs to seamlessly integrate and manage all elements of brand integrity, regulatory and food safety compliance, and new product development and introduction, with an automated, web-based process.
Abstract: Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work. Data mining is a set of techniques for automating the exploration of data and uncovering hidden truths.
Abstract: In August, Epicor announced a revised portal strategy to provide rich portal content through a more secure and standardized portal platform. By leveraging Microsoft .NET across all product families, Epicor Portal will reportedly deliver data exploration, collaboration, and on-line management features.
Abstract: Now that you have planned and assessed your new system, it’s time to explore the next phase of the integration process: design and pre-deployment testing. Part 4 of this 4-part e-book series provides a basis for the exploration of network design. In addition, it includes a report card that will help you select the appropriate design and validation software tools for your Internet protocol telephony (IPT) system.
Abstract: SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with a justifiable return on investment (ROI), and SYSPRO seems to have a fair shot. Moreover, with its global coverage, multi-national product’s capabilities, suitability to diverse manufacturing environments, as well as with its cross-platform support and excellent service & support track, the vendor seems poised to give run for the money to almost any contender.
Abstract: While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current XA client base, which is the must for the long-term viability.
Abstract: IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBM’s thin clients and appliance desktops, will now cover the whole range, including newly-released models for home and business.
Abstract: Intentia remains solid, with both a new product portfolio and an increase in license revenue. The company, which is unimpeded by the current economic slump, finally seems to be realizing that it needs to achieve stronger global brand recognition well beyond its esoteric apparel/fashion vertical stronghold.